primary and secondary research
Your Truth, Uncovered.

We always start with truth, because without truth, there is no purpose. The trick is uncovering which truth means the most to your target audience and figuring out the best way to communicate it. For that, we rely on our research team that’s straight out of the lab. By combining secondary research with surveys and focus groups, we keep digging until we get to the core of your brand.

Your Truth, Uncovered.

We always start with truth, because without truth, there is no purpose. The trick is uncovering which truth means the most to your target audience and figuring out the best way to communicate it. For that, we rely on our research team that’s straight out of the lab. By combining secondary research with surveys and focus groups, we keep digging until we get to the core of your brand.

Anyone that’s seen Mad Men will remember the iconic scene from the first season in which Don Draper decries the benefits of research by throwing a folder full of it in the trash. In the television world of 1960s advertising, Don’s move is a bold strike against cold, calculated information in favor of powerful hunches or ideas the come from the heart. But in the cold, calculated world of 21st-century advertising, Don’s approach simply wouldn’t fly. Market research and market analysis are essential to everything we do. To make a comparison, any sailor can sail a ship, but without a compass, he’ll have no way of knowing where he’ll end up. We may employ a host of creative minds, but without our marketing research compass, their work may fall on deaf ears.

X

X

X

X