Celebration Pointe is a mixed-use development in Gainesville, FL that’s setting a new standard for outlet retail. By combining modern housing with dining, entertaining, shopping, and floral common areas, Celebration Pointe creates a new kind of neighborhood with something worth celebrating for everyone. As a Gainesville agency, we’re thrilled to see our area develop exciting new places like Celebration Pointe, and we were thrilled to help bring their vision to life.
Since Celebration Pointe is a new concept that’s still in development, our first step was to create a website that felt as unique as the neighborhood eventually would. We used a combination of dynamic colors, lifestyle imagery, and unique sections to create a distinct look and feel to the property. We also used the press section of the website to unveil exciting additions to the community, like Bass Pro Shops.
To support the businesses that opened their doors within Celebration Pointe and to generate excitement about upcoming additions, we created a number of print and outdoor pieces for the client. We created a high-quality residential brochure to match the luxury Vue townhomes that were under construction. Billboards promoted general brand awareness, Bass Pro Shops, and the upcoming Regal Cinemas.
Some of the challenges with developing a community over several years are maintaining excitement for the property while balancing concerns about ongoing construction. To show consumers the ultimate scope of the property, we created an online tour that takes viewers through every stage of the project across 5 years, with in-depth descriptions for every aspect of the project.