It doesn’t get much cooler than a fire truck. And E-ONE makes the best ladder trucks anywhere. They asked us to create messaging that would galvanize their workforce of 750 people and connect with external audiences and customers. We developed a video built around two words: Rise Above. With images of firefighters battling blazes and saving lives, it reminded the E-ONE employees of the purpose behind what they work for every day. And even more so, it renewed a sense of pride within them, calling them to rise above.
Every year, the fire fighting industry gets together to showcase their products. We decided to share E-ONE’s philosophy with the industry by creating a series of banners in and around Lucas Oil Stadium in Indianapolis.