Hospital Corporation of America, the largest network of hospitals in the world with over 24,000 employees, charged FMG to promote their pediatric ER services. Instead of touting their technical prowess, we developed a campaign filled with emotion that imagined young patients getting back to doing
what they do best – being regular kids.
Big people need help too. So we developed a campaign urging adults to pay attention to the little things, like headaches and abdominal pain, in order to prevent them from becoming more serious.