The North American Veterinary Community

As hosts of the world’s largest veterinarian conference, The North American Veterinary Community (NAVC) needed a way to not only promote the event, but make vet professionals feel part of it. To do so, we developed a theme and brand for the 2016 conference, tapping into the emotional side of these doctors. Naturally, a love for animals is shared by the entire veterinary community, but we asked members to take it a step further with the theme “What Moves You?” This allowed vet professionals to share their personal stories, through video, images or text, on a site we created for the NAVC aiming to draw more attendees to the conference.

2016 CONFERENCE THEME CAMPAIGN

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WHAT MOVES YOU? MICROSITE

This microsite served as the gathering place for the NAVC Conference. It provided event information and gave vet professionals the opportunity to add their stories; reminding people what makes this industry so special.

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What Moves You? Video

The campaign encouraged people to upload videos that explain What Moves You. In a few cases, we shot and edited the stories to help get the ball rolling.

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