We Understand the Nuances of Your Ever-Evolving Industry
From the moment we started working in the trucking industry, we understood this crucial truth: it’s built on relationships– with OEMs, with dealership networks, with fleet owners, and with drivers on the road. People in the trucking industry work with who they can trust to get the job done right. It’s our job to build that trust and leverage it to grow your business. We do so with carefully crafted communications plans that speak directly to the concerns of your target market. We back those plans up with creative executions that define your brand to a tee. We also ensure that you’re getting the most out of the relationships you’ve cultivated, whether that means getting leads directly from your OEMs or tapping into new technologies to elevate your service options.
Not only do we have all the digital tools – automated email campaigns, engaging social presence, lead generating ads and sales-driven websites – we know how to use them. With our fully customized digital tactics, we’ll help your business blossom.
We execute on every possible touchpoint to build on your reputation as a trusted parts and service vendor. As environmental regulations continue to increase, the demand for heavy truck parts is expected to remain positive, creating the perfect market for growth. We utilize automated marketing to increase revenue for preventative maintenance services, while also creating multiple touch points through direct mail and social media advertising.
How do you balance your brand with the multiple OEMs you represent? Proper logo and brand development ensures your dealer brand is clearly defined while still representing your products. Everything from ads in leading industry magazines and prominent billboards to interactive customer events and your dealerships’ interior and exterior signage will reinforce your specific brand voice and visual aesthetic, leaving a distinct impression with customers.
The shortage of qualified technicians is affecting trucking operations across the board. In order to attract top-level talent, your operation needs to stand out by establishing itself as the prime destination for new technicians and those seeking to progress in their careers. We develop communication plans that involve a mix of recruitment events, targeted mailers and brochures, information sessions at trade schools, and digital ads to keep your business top-of-mind as an attractive destination for top talent.
Whether it’s partnering with Porsche or building custom art installations, we help trucking brands grab the spotlight with meaningful and engaging experiences for both customers and employees.