FRANKEL FAVORITE

Social media is overflowing with videos. So how do the lucky few end up going viral? By people around the world sharing with friends, family or followers. Just think, we’re all guilty of it! You can’t help but send a video to someone else that made you laugh, cry, gasp or scream.

Companies have now jumped on the bandwagon by creating videos to help spread awareness about their brand. Keep reading to watch five of the biggest trending sponsored videos to date.

Always’ #LikeAGirl Campaign

Always’ #LikeAGirl campaign revolutionized the negative connotation that comes with, as the campaign states, doing something “like a girl.” Always asked consumers to participate with this simple plea, “Join Always in our epic battle to keep girls’ confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.“

Purina Puppy Chow Presents Puppyhood

 

This next video is one of our personal favorites. Who doesn’t love cute animals? Purina Puppy Chow worked with Buzzfeed to create the Puppyhood series. The original campaign was intended to be only be one video. 16 million views later (and counting), the two joined forces again for a regular video series to encourage dog owners to feed their puppies the right food…AKA Purina Puppy Chow! Not only do the videos encourage brand loyalty, but they will 100% warm your heart. Who else wants to now adopt a dog after watching this?

 

Momondo DNA Journey

 

Momondo is a travel website that specializes in price comparisons on flights, hotels, and rental cars. The brand asked 67 participants to take a DNA test to determine their genetic make-up. Grab a Kleenex, because the results show how much we all really have in common. Alongside the video, Momondo also ran a contest which sent winners to the origin country found in their DNA. Sound complicating? Watch this video to find out more!

 

Kohl’s and Chewbacca Mom

It's the simple joys in life….

Posted by Candace Payne on Thursday, May 19, 2016

This video was not originally made to promote Kohl’s, but boy did they get HUGE exposure from it! It all started when Candace Spayne made a live video to show off her new Chewbacca mask on Facebook. Little did she know, the video would reach 166 million views – and the views are not stopping. Just wait, it get’s even better. Kohl’s responded to Candace with a video of their own… and it’s epic! Check it out below.

The happiest Chewbacca

Candace didn't want to share her Chewbacca mask. So we showed up to make sure she didn't have to! #AllTheGoodStuff

Posted by Kohl's on Saturday, May 21, 2016

 

Buzzfeed’s Try Guys and the History Channel


As we write this post, there have been nearly 15 million views on our next video. The culprit? Buzzfeed’s Try Guys and the History Channel. This video features the infamous Try Guys attempting to live in the woods without any help. As you can expect, this type of situation brings out a new side of the Try Guys. Would you ever go on History Channel’s new show, Alone?

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