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Does your business have a Google My Business profile? The answer is likely yes, even if you aren’t actively managing it. A better question is, have you claimed yours? If not, get on it! Google My Business is a necessary marketing tool for any business and provides valuable information to current and prospective customers.

What Is Google My Business?

When was the last time you walked into a restaurant without looking at the menu first? 1996? Us too. We often have Google My Business to thank for that. On desktop, Google My Business profiles show up on the right-hand side of the search results screen and provide more information about the establishment or service (menus, hours, directions, reviews, etc.). These profiles have become even more important lately because consumers are looking to Google My Business for up-to-date hours that may have been impacted by COVID.

Here you can see a screenshot of a Google My Business profile for Celebration Pointe. It shows up in the right-hand side of Google search results. Claiming your Google My Business profile will allow you to gain access to valuable data and upload images that help connect you with your customers.

On mobile, Google My Business pages show up as Google Maps results. So, when you search for a business in Google Maps to get directions, the result you see is its Google My Business page.

A screenshot of Google My Business profiles showing up as search results on Google Maps.

A screenshot of a Google My Business Profile on mobile.

Why Is It Important to Manage Your Google My Business Profile?

Not only does Google My Business give users updated information about your business, but it also gives business suggestions related to general search terms on both desktop and mobile. Claiming your profile will help improve the visibility of your business online and, ultimately, drive more customers to your doors (or virtual doors).

3 Tips to Effectively Managing Your Google My Business Profile

1. Post Frequent Updates

Posting frequent updates to your Google My Business page will help improve its ranking, increasing your visibility and ensuring that potential customers are working with the most up-to-date information. Posting updates is also a great way to advertise any sales, discounts or upcoming events that will generate foot traffic.

2. Post Photos (Good Ones!)

Optics matter. According to Google, businesses that add photos to their profiles receive 42% more requests for directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

Plus, it’s important to post high-quality photos that advertise the experience customers can expect at your business. Are you a restaurant? Post your most mouth-watering professional photos of perfectly plated food. If you’re a retailer, post professional pictures of your merchandise to catch users’ eyes as they scroll through Google Maps listings.

Regardless of your industry, you should always have professional photos of your location’s interior and exterior (if you have one) on your page. If these aren’t uploaded to the appropriate sections of your Google My Business profile, a random customer photo that could be very poor quality may be used to represent your business in the meantime.

3. Run Ads on Google Maps

Running an ad on Google Maps will ensure that users who are searching for terms related to your business, within any geographical area that you designate, see your Google My Business business listing. If you haven’t been posting frequently, running ads can give you a big boost while you catch up in the rankings. You’ll rank at the top, even if you haven’t been actively managing your listing.

Need More in the Marketing Department?

At Frankel we’re full of advice and expertise when it comes to all things digital marketing, from Google My Business to full-blown, integrated campaigns. And the only thing we like more than sharing our knowledge is putting our skills to work to find the most effective solutions to your marketing and communications challenges. Call us today at (352) 331-5558. Let us know how we can help, and we’ll do our best to give you even more!

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