Marketing Team Meeting Brainstorming Research Concept


Are you looking for a way to develop a strong content marketing strategy for your business? Take a look at a few helpful tips here!


If you’re not online (and if you’re reading this, we assume you are), or at least have a strong online presence, you’re missing out on a lot of opportunities. Like increased sales, brand awareness and other things that could boost your business. This is where a strong content marketing strategy could pay off big time. To get there, you need equally strong content marketing ideas to create an effective content strategy. Well, you’ve come to the right place! Here are a few helpful tips.

Get New Content Marketing Ideas from Your Keyword Research

It all starts with keywords, keywords, keywords. You need to take a look at the ones most relevant to your industry. There are two separate parameters you need to consider. The first is search volume. How often are people using that term? The second is search competitiveness. How hard is it going to be to rank for that specific keyword? Remember that the importance of certain keywords is going to change from time to time. So, keep researching them to help formulate your content.

Check Out the Competition

All businesses should be aware of what their competitors are up to. That’s why some of the best content marketing ideas come from understanding what the other guy is doing. Take a look at the people who are ranking ahead of you and break it down. Why do they have an effective content strategy when yours might be struggling? Take a look at the types of content they are publishing, how they are structuring their work, and what their publishing schedule is like.

Vary the Types of Content You Produce with your Content Marketing

Not all content is the same. For example, in addition to publishing blogs, you may also want to publish technical articles, videos, infographics, and even podcasts. That way, you will be able to attract as many visitors as possible. One of the most important content marketing tips is that nothing is more important than publishing high-quality content regularly. If you can also vary the types of content you produce, you will get the attention of search engines and your visitors. Make sure you pay attention to where your traffic is coming from. Then, use the feedback you get from your visitors to formulate the new content you are going to post on your website.

Work with a Pro To Develop a Strong Content Marketing Strategy

To get the most out of your content marketing strategy, it helps to work with people who create them for a living. That is where Frankel can help. We’re a Gainesville, Florida, firm that helps develop sound strategies for our clients. We’d be happy to take a look at your business and help set your company up for success. Work with us and let us help build your online presence!