Welcome to the spot where we share, and occasionally overshare, what’s on our minds. Hopefully, you’ll find it useful, or entertaining, or a good way to kill about 10 to 15 minutes. It’s called the Fish Bowl because it’s open for all to see and anything could be in here. Seriously, anything. You’ve been warned. Enjoy!
Funnels. They make everyone’s lives a little easier. From chemists to homeowners to mechanics, funnels allow streamlined passage from point A to point B. Marketing and sales funnels are no different. Funnels are one of the simple tools that we often take for granted. But the tricky thing about them is if you don’t have all of the necessary parts in the right places, or if your funnel is full […]Read More »
There are some things in life that you can never get enough of –– chocolate, cute puppies, vacation days….the list goes on. But for businesses, there’s one endless supply that’s vital to success. Leads. Every business needs a lead generation strategy, but it can be tough to know where to start. There’s so much noise out there advising on what to do, it can be a challenge to determine where […]Read More »
Understanding what influences your brand reputation Now more than ever, brand reputation can either make or break organizations. In short, your reputation across stakeholders like peers, applicants and consumers is critical to your brand’s development. In a world where the marketplace has become a consumer-centric atmosphere, does your brand measure up to the pressure of public opinion through these three main channels? Peer-Provided Feedback Now, you may be thinking, in […]Read More »