Welcome to the spot where we share, and occasionally overshare, what’s on our minds. Hopefully, you’ll find it useful, or entertaining, or a good way to kill about 10 to 15 minutes. It’s called the Fish Bowl because it’s open for all to see and anything could be in here. Seriously, anything. You’ve been warned. Enjoy!
Today, your website is the front door to your business. And with your customers spending so much time at home due to the ongoing pandemic, it’s not just your front door. It’s your lobby, showroom, checkout counter, warehouse and more. The point is, you want your site to be as engaging as possible to put your best foot forward with your customers. To help you get there, here are some […]Read More »
If you’re anything like us, you can’t put 2020 behind you fast enough. So, if you’re going to be advertising in 2021, let’s look ahead to the new year with some marketing trends you should know about. Marketing trends for 2021: Social Media Social has been a go-to for marketers for quite some time. And that’s not going away any time soon. In fact, an even greater emphasis will be […]Read More »
The 2020 holiday season doesn’t look like anything in the past, mostly because…well…it’s 2020 and COVID-19 has emphasized the importance on digital marketing for retailers. Just consider these numbers according to a recent study from Salesforce. Thanks to the pandemic, 88% of customers expect brands to increase their digital initiatives. And naturally, 68% of them put higher expectations on digital capabilities to handle all of the attention. Bottom line: if […]Read More »
Cutting the Cord and Getting Connected Millions of Americans are cutting the cord on traditional cable or satellite TV services in favor of streaming or other Connected TV platforms. According to research firm eMarketer, one-third of all U.S. households will be cable-free by 2024. The Connected TV revolution has begun and if you’re a savvy marketer, you can take advantage of it. What is Connected TV? If you’re using a […]Read More »