Welcome to the spot where we share, and occasionally overshare, what’s on our minds. Hopefully, you’ll find it useful, or entertaining, or a good way to kill about 10 to 15 minutes. It’s called the Fish Bowl because it’s open for all to see and anything could be in here. Seriously, anything. You’ve been warned. Enjoy!
Understanding what influences your brand reputation Now more than ever, brand reputation can either make or break organizations. In short, your reputation across stakeholders like peers, applicants and consumers is critical to your brand’s development. In a world where the marketplace has become a consumer-centric atmosphere, does your brand measure up to the pressure of public opinion through these three main channels? Peer-Provided Feedback Now, you may be thinking, in […]Read More »
We all know that recruiting individuals who are the best and strongest in their disciplines is vital to maintaining your organization’s growth. Ensuring that the right people are seeing your organization in the right way and honing your recruitment strategy can be a daunting task. The truth is, with the growth of digital and social media presence (and a more technologically focused audience) the pressure to solidify top talent, either […]Read More »
Like VR, automation, and whatever Elon Musk happens to be doing at the moment, search engine optimization (SEO) is one of those popular topics that everyone is talking about without entirely knowing what they’re talking about. We all know the basics: load your site up with relevant keywords and links and it will gradually climb the ladder of search rankings. Still, Google is constantly reevaluating and changing their ranking system […]Read More »
Social media is overflowing with videos. So how do the lucky few end up going viral? By people around the world sharing with friends, family or followers. Just think, we’re all guilty of it! You can’t help but send a video to someone else that made you laugh, cry, gasp or scream. Companies have now jumped on the bandwagon by creating videos to help spread awareness about their brand. Keep […]Read More »