The Fish Bowl.

Welcome to the spot where we share, and occasionally overshare, what’s on our minds. Hopefully, you’ll find it useful, or entertaining, or a good way to kill about 10 to 15 minutes. It’s called the Fish Bowl because it’s open for all to see and anything could be in here. Seriously, anything. You’ve been warned. Enjoy!

The 2020 holiday season doesn’t look like anything in the past, mostly because…well…it’s 2020 and COVID-19 has emphasized the importance on digital marketing for retailers. Just consider these numbers according to a recent study from Salesforce. Thanks to the pandemic, 88% of customers expect brands to increase their digital initiatives. And naturally, 68% of them put higher expectations on digital capabilities to handle all of the attention.  Bottom line: if […]

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Cutting the Cord and Getting Connected Millions of Americans are cutting the cord on traditional cable or satellite TV services in favor of streaming or other Connected TV platforms. According to research firm eMarketer, one-third of all U.S. households will be cable-free by 2024. The Connected TV revolution has begun and if you’re a savvy marketer, you can take advantage of it. What is Connected TV? If you’re using a […]

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The name of the game is engagement. And you want lots of it. The more engaged your audience is with your posts, the more likely they’ll see your content in their newsfeeds. Organic posts are a great way to determine if your content is effective. You’re not paying to get in front of people. You’re just putting it out there getting likes, shares and clicks in a very natural way. […]

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We’re proud of our longstanding relationship with the University of Florida Institute of Food and Agricultural Science (UF/IFAS). And even prouder to help promote their mission to provide assistance to everyone living in the state through research and outreach. Especially in the wake of the COVID-19 pandemic. Our task was to get the word out. And that’s exactly what we did. Helpful Messaging Addressing Many COVID-Related Situations Whether it’s offering […]

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