Welcome to the spot where we share, and occasionally overshare, what’s on our minds. Hopefully, you’ll find it useful, or entertaining, or a good way to kill about 10 to 15 minutes. It’s called the Fish Bowl because it’s open for all to see and anything could be in here. Seriously, anything. You’ve been warned. Enjoy!
Life sure looks a lot different than it did just one year ago. Staying home. Wearing masks. Online school. Zoom meetings. While COVID-19 has caused a tectonic shift in the way we live, our digital world has remained relatively intact. The one difference being, we all spend way more time online working, shopping and communicating. That’s led businesses to lean heavily into digital advertising in 2020. Digital Advertising in 2020: […]Read More »
Does niche rhyme with itch? Or does it rhyme with quiche? However, you pronounce it, targeting niche markets can be an effective strategy for your business. (For the record, we prefer niche that rhymes with quiche. It’s much more fun to say.) But you might be asking, what does niche targeting look like? How can I use digital advertising to reach my well-defined audience? Well, you’ve come to the right […]Read More »
Any successful business owner, and we’ve worked with more than a few of them, will tell you that staying engaged with your customers is critical. Not only that, you need to reach them immediately and at several key points along the sales funnel to maintain a rock solid relationship. But when you’re talking about thousands of customers and multiple touch points, the question becomes, “Um…how the hell am I going […]Read More »
Reading is a favorite hobby among our team members, and what better time than National Book Lovers Day to share some of our favorite reading material? Check out the marketing strategy books that have inspired us to delve deeper, try new tactics, and drive results for the brands that we partner with. 1. This is Marketing by Seth Godin If you haven’t heard of Seth Godin, you’ve probably heard some […]Read More »