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You know that feeling you get when you hear the name of a brand you love? It’s exciting. It’s familiar. It’s positive. It’s something every brand manager aspires to, from large, multinational corporations to small, local, one-of-a-kind shops. In any market, brand awareness is one of the most important things your company can have: the stronger it is, the more valuable your brand becomes. But just how do you get in front of more consumers to increase awareness of your brand? As the top branding agency in Gainesville, FL, it’s our job to know how it’s done. 

Cultivate Your Brand’s Voice

Anytime you speak with your target audience(s), your brand needs to sound like your brand. Digital marketing can help. From knowing how you want to interact with consumers, including any specific language and wording, down to the type of imagery, topics, and more, you’ll want to have a cohesive feel for your brand across your website, social media, digital ads — pretty much everywhere you are online. A strong and consistent voice is probably one of the most important things your brand can have, so start on this early and never lose sight of it. 

Start a Podcast

Creating a podcast can help with brand awareness in two ways: consumers become more aware of the brand by finding the podcast and tuning in, and it’s also a great opportunity to further promote your brand’s voice. Make sure the podcast is relevant to your industry, and invite guests like industry influencers and experts to help you spread the word before, during, and after the podcast recording. Not sure what to talk about? Map out topics and potential guests, and keep it short at first to get a feel for it. The key here is to regularly publish your podcast to give listeners something to look forward to. Bonus: the more well-known your podcast becomes, the more potential there is of being invited to be a guest on another podcast, exponentially increasing your potential for brand awareness as you get in front of new eyes and ears. 

Partner with Related Brands for a Guest Blog

Writing a blog for another brand’s website is another good way to get your brand more consumer exposure. If done well with a topic that generates interest for both brands, a guest blog can create a bond for consumers to link the two brands in their minds. Work with your marketing agency to make sure the brand you blog for relates to either your business or your target audience. A co-promotion is a great example, but the guest post could be about anything. You can even prepare the blog copy in advance to offer more incentive for the other brand to carry it. 

Partnering with related brands for guest blogs and other content helps combine the reach of both brands while building trust among consumers. After all, if two brands are working together and the consumer only knows one brand, the other brand must also be worthy of their attention.

Create Sharable and Compelling Infographics

Infographics are great visual tools that consumers love to look at and share. Create one or more to tell your brand’s story and make the infographics accessible on social media platforms. Link back to your website to drive more targeted traffic to your site.

Optimize for SEO

Once you understand your target audience(s), your advertising agency can optimize your brand website for keywords that users search for to find other brands like yours. Building content like articles, pages, and media around these keywords will add relevance to your site. Things like meta titles and descriptions can also be optimized for these keywords so they help your brand show up organically in Google. 

Implement a Referral Program

Nearly half of all U.S. consumers learn about new brands from friends and family. Make this count for you and for your customer by creating a referral program. When a loyal customer refers someone they know to your site and that person makes a conversion, which is a predefined action like making a purchase, filling out a form, or subscribing to an email, both company and user get something awesome. And you get the benefit of creating a stronger brand. 

Free Giveaways

Everyone loves free stuff! Free giveaways draw attention to your brand by letting consumers try them before they buy. After all, if no one knows your brand, expecting them to pay for it can be a longshot. From free events that offer free samples of your food to free trial subscriptions or giving away a limited amount of free product (like giving away free new lipstick on National Lipstick Day), the possibilities here are endless. Draw in your target market with something free they’ll love and watch the magic unfold. 

The right marketing agency can have a huge impact on your bottom line, whether you’re branding a new business or creating a rebrand for an existing company. The digital marketing and branding experts at Frankel Media Group will work with you to determine an overall strategy that will work best for your business, and then they’ll map out tactics to help make it a reality. If this sounds like what you need, connect with us today. Let’s make big things happen.

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