Why Businesses are Turning to Local SEO Services to Drive Foot Traffic & SalesMar 03, 2021
Using Local SEO Services to Drive Business
From the global conglomerates to the moms and pops, businesses of all sizes are utilizing the power of local SEO to drive foot traffic and revenue. And they’re looking for search engine marketing agencies to figure out how to improve Google rankings. Let’s take a look at local SEO and see what it can do for you.
What is Local SEO?
Local SEO is all about getting your website to appear for location-specific queries. For example, trying to improve search engine rankings for the term “car repair in Gainesville fl” would likely be part of a local SEO strategy for an auto shop located in Gainesville, Florida.
What Do Local Search Results Look Like in Google?
You’ve probably been searching for local companies on Google for years. After every search, three sections are displayed:
- The map
- The local pack results
- The organic search results.
Here’s a visual to help:
Locations on the map and local pack results are listings that are managed via Google My Business, while organic search results are websites. Google My Business uses an algorithm that factors in distance, relevance and popularity of a location to show results in Google Maps and the local pack, while organic search results appear based on local SEO optimization on the website.
Why is Local SEO Important?
Here are some stats that put into perspective just how important local SEO really is:
- “Near me” or “close by” type searches grew by more than 900% over two years.
- 92% of searchers will pick businesses on the first page of local search results.
- Local searches result in purchases 28% of the time.
How Can I Improve My Local SEO?
Now the question is, how can I use local SEO to help my business? To get you started, here are five steps to take:
Start with research
Use an SEO tool to learn which relevant search terms are popular in your area, and which your website is already ranking for. Focus on improving the position of high-volume keywords that you are already ranking for first.
Optimize your website for local terms
Once you know which terms you should be focusing on, update your website to include them. Take extra care to include important terms in your site’s page titles, headers and alt tags. Develop a content strategy that allows you to continuously add pages that will rank for relevant keywords, such as through news updates or a blog.
Use Google My Business for Local SEO
56% of retailers have still not claimed their Google My Business listing. If you’re in that majority, it’s time to claim your listing. If you have claimed your listing, update it regularly with posts, quality images and events to increase your organic ranking and drive traffic. We did a whole blog on Google My Business SEO and it’s definitely worth checking out again!
Don’t forget about off-page SEO
Off-page SEO is the steps you take outside of your own website to improve rankings. Relevant factors for off-page SEO include quality backlinks, domain authority, social metrics and many more.
Hire a local SEO company
If you’re not sure where to start when it comes to improving your local search results, there are local SEO companies that can help. A local SEO company will determine which keywords you should focus on, make regular optimizations to your website and listing to improve your local rankings and provide regular reporting so that you can see the progress of your rankings.
Other Ways to Improve Google Rankings
If you’re just starting to build your local SEO strategy, you may be wondering how to improve Google rankings in the short-term. Google Ads offers opportunities to appear in Google Maps, local pack results and above organic search results. To create a truly comprehensive strategy, it is best to partner with a search engine marketing agency that has expertise in both ppc management and local SEO services.
Find Local SEO Services in Florida
At Frankel, we are dedicated to helping our clients find the right local SEO strategy to help improve their business. If you need a hand with local SEO, we would be happy to speak with you. Just drop us a line!