Image Credit: Brands&People


If you’re shopping around for someone to handle your marketing or advertising efforts, the good news is, you have lots of options. Of course, having tons and tons of choices can also be extremely time consuming, which isn’t the greatest news. At Frankel, we’ve been around long enough to understand not every client needs a full-service marketing agency to meet their immediate needs. So, in order to put you on the right path to finding the best partner, let’s take a closer look at your options.

Full-service marketing agencies vs specialty shops

If you need a broad range of services to market your brand, such as strategy, creative, digital, social and more, then a full-service agency is probably right for you as you’ll receive a lot of value on your marketing spend. Even if you don’t need all of those things at the moment, if your plan is to significantly grow your business, an agency with those core competencies is probably a good way to go. We did a deep dive on why a full-service marketing agency might make sense. It’s worth a read. 

Perhaps your company is more targeted or only needs a helping hand in one or two areas. Then a specialty shop that focuses on digital, social, video or whatever the need happens to be might be the right fit. Examining your business model or consulting your organization’s multi-year plan could help inform your decision. 

Make sure the marketing agency is strong in digital

These days with consumers stuck at home and spending more time online, your company’s digital marketing game needs to be on point. GroupM predicts digital media budget will grow by 14.1% to account for 54% of ad dollars in 2021. So, when considering marketing agencies in Florida, be sure they know digital inside and out, because their experience could pay huge dividends for you. Be sure to ask about results from previous campaigns, familiarity with digital channels and the level of detail that can be expected in campaign reporting. 

Do some digging to get the complete picture

With any major decision, it’s important to get as much info as possible. When picking an agency partner, regardless if it’s a full-service marketing agency or a specialized one, you want to go beyond their design portfolio. Find out how long they’ve been in business. What brands they’re working for. What is the leadership team’s experience? Another good idea is to ask them for case studies to help you see their approach and the results of their efforts. 

Choose Your Marketing Agency Wisely

As we mentioned, you have an abundance of options when it comes to marketing agencies in Florida. While we at Frankel Media Group are a full-service agency, we would be happy to speak with you and help you determine whether full-service or a speciality agency is right for you. Feel free to drop us a line anytime.