FRANKEL FAVORITE

Reading is a favorite hobby among our team members, and what better time than National Book Lovers Day to share some of our favorite reading material? Check out the marketing strategy books that have inspired us to delve deeper, try new tactics, and drive results for the brands that we partner with. 

1. This is Marketing by Seth Godin

Cover of the marketing strategy book "This is Marketing" by Seth Godin.

If you haven’t heard of Seth Godin, you’ve probably heard some of the famous marketing phrases he’s coined, including “Permission Marketing,” “Purple Cow,” “Tribes” and “The Dip.” A #1 Wall Street Journal Bestseller and an instant New York Times Bestseller, this book is hailed by executives and start-up founders alike for offering a game-changing approach to marketing — both in terms of how to effectively practice it, and its place in the world as a driver of social change. This book is recommended by Social Media Strategist Cassie Farrell. 

2. The Business of Expertise by David C. Baker

The cover of the marketing book "The Business of Expertise" is pictured here.

The Business of Expertise is all about honing your craft. In his book, David C. Baker describes how to elevate yourself as an expert, from loving the hard work to turning your insights into wealth. This title is recommended by Digital Marketing Manager of Advertising Rachel Satow.

3. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

Pictured here is the cover of the book "Made to Stick"

If you enjoyed Malcolm Gladwell’s The Tipping Point, you will appreciate how brothers Chip and Dan Heath continue to build on his concepts in Made to Stick. This marketing strategy book explores what makes ideas and concepts memorable or interesting, ultimately aiming to answer the age-old question, “what leads to widespread popularity?” This book is recommended by Brand Manager Cat DiVeta.

4. Decoded by Phil Barden

Cover of the book Decoded by Phil Barden.

Combining insights from the fields of behavioral economics, psychology and neuroeconomics, Phil Barden’s book shares the motivation behind consumer’s choices, and what’s going on in the human brain as these decisions are being made. Barden seamlessly connects these principles to day-to-day marketing, instructing readers on how they can improve relevance, differentiation and credibility. This title is recommended by Senior Digital Strategist Caitlin Harder.

5. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

Pictured here is the cover of the book "Blue Ocean Strategy"

Blue Ocean Strategy is the title of the now famous marketing theory that this book describes. It presents the tools and framework to create and capture “blue oceans,” which is defined by the authors as unexplored market areas. This book is recommended by Business Development Manager Anna Bouwens.

Ready to Sharpen Your Marketing Strategy? We’re Here to Help!

If you’re looking for a new, creative marketing strategy that will take your brand to new heights, we’re here for you! At Frankel, our team of experts have the skills and experience to develop an understanding of your target audience, and determine the best methods to reach them, entice them and keep them coming back for more. Give us a call today at (352) 331-5558 to get started!

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