Marketing Trends for 2021 to Start the New Year Off RightDec 22, 2020
If you’re anything like us, you can’t put 2020 behind you fast enough. So, if you’re going to be advertising in 2021, let’s look ahead to the new year with some marketing trends you should know about.
Marketing trends for 2021: Social Media
Social has been a go-to for marketers for quite some time. And that’s not going away any time soon. In fact, an even greater emphasis will be placed on social. So, let’s take a look at some trends for the upcoming year.
Memes. Memes. Memes.
It seems everybody loves communicating via memes. According to the Talkwalker and HubSpot, 2021 Social Media Trends Report shows that this past year, 55% of 13 – 35-year-olds are sending memes every week. And the report suggests that figure will keep rising in 2021.
Nostalgia marketing will be big.
Thanks in part to all of us wishing for the way things were, nostalgia mentions have increased 88% during the lockdown. With people still stuck at home for at least the next few months until a vaccine is widely available, nostalgia marketing is a great way to reach your audience.
Use the 4 Cs.
78% of consumers indicated that they want brands to help them in their daily lives by providing Coronavirus content around what is identified as the four Cs: Community, Cleanliness, Compassion & Contactless.
Marketing trends for 2021: Connected TV
When it comes to advertising in 2021, you should definitely pay attention to Connected TV. Because consumers sure are. According to Deloitte, 80% of U.S. viewers are using a paid streaming video service, an almost 10% increase from before the pandemic began. The ad spend is even more impressive. In 2019, marketers spent nearly $7 billion on Connected TV. eMarketer estimates that number will reach $11.36 billion in 2021. The same report showed CTV is most popular with younger audiences (45.7 million Gen Z & 56.5 million Millennial users), but older demographics (48.5 million Gen X & 32.8 million Baby Boomer users) are beginning to use it too.
Marketing trends for 2021: Email Marketing
Email has been an effective marketing tool for quite some time. During the pandemic, brands are sending out 27% more emails than they were pre-coronavirus, according to Hub Spot. So how can you get your email advertising in 2021 to stand out? A report from Jupiter Research shows hyper-personalization is more important than ever as emails relevant to the user drive 18x more revenue than general emails sent to a full list. Want to send your customer a nice email on their birthday? It’s a good idea because birthday emails don’t only achieve higher open and click-through rates versus regular emails, they also receive 481% higher transaction rates!
Marketing trends for 2021: Search Engine Optimization
Alexa is here to stay. In fact, according to Edison Research, 62% of people in the U.S. age 12 and above now use voice-operated assistants. And as voice-activated search continues to rise, marketers are focusing on appearing in Google’s answer box to be selected for automated responses by voice-activated assistants. Google’s semantic search engine is only getting smarter and getting better at understanding the intent and meaning behind search queries. That means marketers will have to shift to generating content around topics rather than ranking for individual keywords.
Taking Advantage of the Latest Trends
Knowing what the marketing trends for 2021 are, and implementing a strategy to help your business are two different things. Fortunately, Frankel Media Group has a very experienced team ready to assist you in any way we can. Just drop us a line.