In the world of Paso Fino horses, (If you don’t know what they are/that is, Google it. They’re awesome.) the Besilu Collection stands among the best. But they wanted to be more than the best. They wanted to transform the entire sport, elevate it and modernize it in order to bring more attention to the power and grace the horses possess. We started by elevating their brand, adding a bold, yet refined logo and creating marketing material that reflected the mission.