FRANKEL FAVORITE

You know that feeling you get when you hear the name of a brand you love? It’s exciting. It’s familiar. It’s positive. It’s something every brand manager aspires to, from large, multinational corporations to small, local, one-of-a-kind shops. In any market, brand awareness is one of the most important things your company can have: the stronger it is, the more valuable your brand becomes. But just how do you get

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