When meeting a brand for the first time, there are two key elements that stand out to consumers — the brand name and the brand logo. While the brand name alludes to what the company does, the brand logo has a few specific jobs. Not only should it speak to the company’s unique identity, but it should also resonate with the target audience and be easily recognizable. When it’s time
The digital marketing industry is always changing, adapting to consumer trends like how people shop and search online. Since the pandemic began in early 2020, consumers have accelerated their online behavior, with some studies finding eCommerce jumping ahead by 10 years in a matter of months. With all of these changes in digital marketing taking place over the past year, how do you know what trends are here to stay?