Ryan Frankel

President

Ryan Frankel

President

With an endless imagination, inherent skill for marketing and an intense passion for each client’s success, Ryan’s the big-picture guy with an emphasis on creating big ideas to grow great brands. In 2005, Ryan founded Frankel Media Group to give amazing minds a place to impact amazing brands. Headquartered in Gainesville, FL, Frankel Media Group has grown to become a regional creative powerhouse and was most recently named one of Inc. Magazine’s 2015 Fastest Growing Private Companies in America. Ryan lives and breathes creativity and brand development, using a lifetime of business experience to create campaigns, strategies and communications for a wide range of organizations including Mack Trucks, Nextran Corporation, Allied Specialty Vehicles, E-ONE, Hospital Corporation of America (HCA), University of Florida, Florida State University, Florida Gateway College and many others. Frankel Media Group’s regional, national and international work has been recognized with numerous Addy® and Telly Awards and most importantly in the bottom lines of the brands they serve.

Fun Fact: Owns more toys than FAO Schwarz.

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Jeannette Baer

Director of Operations

Jeannette Baer

Director of Operations

Jeannette brings over 25 years of experience in Accounting and Business Management to the FMG team, having served in previous positions as Payroll Manager, Human Resources Generalist and Accounts Receivable Manager. Before beginning her tenure at FMG, Jeannette and her husband owned a design agency in Gainesville for 15 years. Jeannette is passionate about social media and taught social media planning and implementation for a number of years. Although she loves the social media world, her true passion is business management and internal operations.
In her spare time, Jeannette is an Air Force Wingmom, helping hundreds of families travel through the journey of supporting a loved one through Basic Military Training in Texas.

Fun Fact: Jeannette is fluent in Spanish, English and hashtags.

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TJ Aseltyne

Director of Brand Voice

TJ Aseltyne

Director of Brand Voice

Whether it was visiting an ad agency as an impressionable high schooler or watching episode after episode of Thirtysomething, TJ decided long ago that advertising was for him.

A graduate of the Portfolio Center in Atlanta, Georgia, TJ has written for brands such as the Georgia Lottery, Chevrolet, Michelin Tire, the United States Postal Service, Jeep, the Washington Post, Aflac and the University of Florida. As Frankel Media Group’s Creative Director, he helps designers and writers produce work that’s insightful, attention-holding and bottom line altering.

When he’s not figuratively juggling writing assignments, client presentations and TV shoots, he’s literally juggling oranges, lacrosse balls or anything else that’s not a chainsaw. TJ is lucky to have a wife who loves him and two daughters who are still young enough to laugh at all of his jokes.

FUN FACT: TJ never refers to himself in the 3rd person. Unless he’s writing an agency bio about himself.

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Ashleigh Flanders

Director of Account Services

Ashleigh Flanders

Director of Account Services

A true Floridian (ninth-generation to be exact), Ashleigh is a proud University of Florida graduate who also holds a PhD from the University of London. She brings to the FMG team many years of marketing and advertising management experience, with the bulk of those years being in the agency world. Ashleigh excels at building and maintaining a strong rapport with clients and has extensive strategic planning experience across sectors. Her work creating and executing fully-integrated campaigns designed to build memorable brands and deliver a strong return on investment has been acknowledged with multiple FPRA Image and ADDY awards. As an added perk, previous experience as a medical grant writer and event planner afford Ashleigh excellent organizational skills and strong attention to detail. She has developed and implemented marketing initiatives for the Charles Dickens Museum and worked with notable global clients including Kellogg’s, John Frieda, Facebook, Samsung, Castrol, and Glenfiddich. Ashleigh’s diverse professional experience, coupled with her strong academic background, provides a dynamic skillset.

Fun Fact: Ashleigh is a published poet.

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Jazmin Thadani

Director of Digital Services

Jazmin Thadani

Director of Digital Services

Jazmin has been fascinated by the customer’s decision-making process since her first work experience with a global brand. That combined with her passion for social media, led her to her dream career in digital marketing. Since starting her career, Jazmin has helped both small and Fortune 500 companies increase their digital footprint. Most notably, Jazmin has worked on digital marketing campaigns for the prestigious Johns Hopkins University.

Jazmin’s educational career has also been centered on marketing. She has earned a Bachelor’s in Science from the University of Central Florida majoring in Marketing, a certificate in Digital Marketing & Media from Duke University, and her Master’s in Business Administration with a focus in International Business from the University of Scranton.

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Courtney Babic

Account Services Supervisor

Courtney Babic

Account Services Supervisor

Courtney is from the coldest city in the world (Chicago). She has over 14 years of account management experience in both B2B and B2C advertising and has worked on brands in the food and beverage (her favorite being Tabasco), real estate, travel, electronics, telecommunications, entertainment industries and much more. She enjoys helping her clients position, launch and build their brand. Courtney graduated from Iowa State University’s School of Journalism and Mass Communications with an emphasis in Advertising with minors in Psychology and Environmental Studies.

Fun Fact: When she’s not organizing her house (she actually likes cleaning), you can usually find her hiking, playing fetch with her dog, drinking wine, planning her next vacation or exploring Gainesville.

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Anna Bouwens

Senior Account Executive

Anna Bouwens

Senior Account Executive

A true Gainesville native, Anna is a fan of all things Gators. She graduated in 2001 from Bauder College in Atlanta with a degree in Merchandising, and worked in Atlanta and San Diego before returning to her hometown. In her previous role, Anna partnered with Frankel Media Group, working on numerous conferences, grand openings and events for their clients. She brings with her more than 14 years of experience in event planning, sales, brand experiences and client management. Anna was awarded with GWCR Realtor of the Year in 2008 for her success at building and maintaining relationships with her clients. She enjoys spending her time with her husband and son watching sports and traveling.

Fun Fact: Anna is a true Maxxinista! You can find her in the aisles of TJ Maxx looking for interior decorations in her downtime.

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Rebecca Wentworth

Account Executive

Rebecca Wentworth

Account Executive

Rebecca moved to Florida from Illinois to escape the cold weather and attend the University of Florida. After receiving her advertising degree, she went on to obtain a master’s degree in
marketing and worked as a Marketing Manager for several years. Rebecca went on to further her career and expand her skill set by moving into the agency world and working as a copywriter, editor, and head of content development before taking on the role of Account Executive at FMG. When not busy at work, Rebecca enjoys listening to music, cooking, and spending time outdoors with friends and family.

Fun Fact:  Rebecca is an avid reader in her free time and is often in the middle of 3 or 4 books at once. She leaves them sprinkled around the house so one is always close at hand.

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Allison VanDenend

Account Executive

Allison VanDenend

Account Executive

Allison hails from South Florida via a winding road that took her from Michigan to London, to Colorado, and finally to Gainesville. In addition to a master’s degree from Sotheby’s Institute of Art in London, Allison brings more than six years of experience in strategic planning, project management, and communications to Frankel Media Group. During her career, Allison launched the University of Florida Harn Museum of Art’s free membership program and also produced an innovative mobile app. At Black C Art, Allison expanded the reach of the gallery to NYC, multiple international art fairs, and to the Mint Museum in Charlotte. Throughout her career, Allison has prioritized customer service. She loves seeing creative projects develop from initial idea to final execution. Allison is fluent in French and loves traveling. In her free time, she enjoys cooking, crafting, and hosting family and friends.

Fun Fact:  Allison can create pretty much anything and spends her free time making jewelry, re-imaging clothing, sewing, and much more. She was crafty long before Pinterest was a thing and is known for saying, “I can make that!”

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Cat Diveta account executive frankel media group

Catherine DiVeta

Account Executive

Cat Diveta account executive frankel media group

Catherine DiVeta

Account Executive

Catherine joins Frankel Media Group after returning to Gainesville post-grad. Born and
raised in Orlando, she received her bachelor’s degree in Public Relations and Image
Management from the University of Florida and earned an MBA with honors from
Rollins College in Winter Park with concentrations in marketing and leadership. After
receiving her master’s, Catherine went to work for an Orlando-based agency serving as
an account executive turned production and creative project manager. Moonlighting
after hours, she serves as product marketing manager for a tech company, RunSignup,
where she is responsible for marketing and design of collateral for the RaceDay product
offerings. Previously, she has provided brand engagement consulting for Guinness
Storehouse in Dublin, Ireland and formulated strategic planning for Albin Polasek
Museum & Sculpture Gardens in Winter Park. She has developed and implemented
marketing initiatives and has aided in project deliverables for notable clients including
Planet Fitness, Seacoast Bank, Florida Department of Transportation, Florida Citrus
Sports and Florida Virtual School. Catherine’s diverse professional experience and
strong communication and organizational skills provide the FMG team with unique
perspectives and innovative thinking.

Fun Fact: When Cat isn’t working, she enjoys traveling with her husband, enjoying the
outdoors and finding her balance on the yoga mat.

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Carolina Tiuso

Account Executive

Carolina Tiuso

Account Executive

Born in Colombia, raised in Florida and Parisian by choice, Carolina is used to being on the move and adapting to the world—and languages—around her. She earned her B.A. in advertising and public relations from the University of Tampa before taking a six-month hiatus to Paris to learn French at the Sorbonne. Prior to joining Frankel Media Group, Carolina worked at a public relations firm handling traditional PR, as well as managing social media accounts for the firm’s biggest clients, including the largest credit union in Florida. In 2016, Carolina assisted in the production of a campaign video for Positive Coaching Alliance of Tampa Bay, resulting in three Gold ADDYs, two ‘Best of the Bay’ Awards and the Mosaic Award at the Tampa American Advertising Awards, and a Silver ADDY at the national level.

Fun Fact:  Outside of the office, Carolina enjoys exploring the sunshine state, traveling abroad and spending time with her family.

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Rachel Satow

Digital Marketing Strategist

Rachel Satow

Digital Marketing Strategist

Rachel hails from a small town in Pennsylvania right outside of Allentown (yes THE Allentown that Billy Joel sang about in 1982). She moved to Gainesville to attend the University of Florida and graduated Summa Cum Laude from the College of Journalism and Communications with a degree in Advertising. She kickstarted her career at a local marketing automation startup in Gainesville learning the ins and outs of a well-oiled in-house marketing department. There she gained the knowledge to help agencies all over the world streamline their marketing efforts both internally and for their clients. Over the course of the last 4 years she has worked with multiple agencies and in-house marketing departments being a “Jill of all Trades” where she gained experience in event management, content creation, marketing operations, and lead generation. She fell in love with the idea of combining all of her experiences to build a career at FMG where she can utilize her creative flare and tech-savviness to help companies have a truly unique presence.

Fun Fact: When she’s not reading up on the latest industry news, she’s fan-girling over all things Marvel and pop culture. She wonders if she’ll ever be as cool as her idol, Captain Marvel. (She promises no spoilers 😉)

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Olivia Williams

Digital Marketing Strategist

Olivia Williams

Digital Marketing Strategist

Olivia grew up in Central Florida and stayed in the Sunshine State for college, where she graduated from the University of Florida with a B.A. in English. She quickly fell in love with Gainesville and began her marketing career at a local tech startup. As part of a lean marketing team in a rapidly growing business, Olivia built her expertise in content creation, social media management, lead generation, and digital marketing strategy. Olivia is thrilled to bring her creativity and digital know-how to deliver results for clients with Frankel Media Group.

Fun Fact: When she’s not creating content or dreaming up digital strategies, you’ll most likely find her reading, writing, or traveling to new places. Olivia is also an obscenely huge Star Wars fan. Thanks, Dad.

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Ana Pérez-Olave

Digital Project Manager

Ana Pérez-Olave

Digital Project Manager

Ana was born and raised in the outskirts of Mexico City and lived in Asunción, Paraguay, and Manila, Philippines prior to attending college at the University of Florida. She is a double Gator, graduating with her bachelor’s degree in Public Relations and a minor in French and her master’s degree in Mass Communications. Ana particularly enjoys research, strategy development, writing, and analyzing campaign outcomes and metrics. She is also is certified in Google Analytics and HubSpot’s Email Marketing and Inbound Marketing courses.

Fun Fact:  When Ana is not working, she enjoys traveling, learning about new cultures, dancing salsa and bachata, hiking, cooking (she’s a vegan), riding roller coasters, and enjoying some downtime with family and friends.

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Jean Piot

Associate Art Director

Jean Piot

Associate Art Director

As an award winning graphic designer and former infantry marine, Jean is up for any challenge. Jean brings strength and experience in leading and creating print, electronic and online advertising campaigns, collateral materials, logo and brand identity programs and event design materials. His creativity and dedication are inspired by his love for the outdoors and never ending search to learn and experience new things. Jean has a bachelor’s of Fine Arts in Graphic Design from The Art Institute of Charleston, S.C. and has been a First Place recipient of “Best Graphic Designer” two consecutive years by South Carolina Press Association.

Fun Fact: Jean once trained for the Junior Olympic luge team.

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Jessica Speckman

Senior Graphic Designer

Jessica Speckman Interior Bio

Jessica Speckman

Senior Graphic Designer

A Gainesville native, Jessica attended Santa Fe College receiving an AS in Graphic Design and an AA in Elementary Education. She later went on to graduate with honors from the prestigious Savannah College of Art and Design. Throughout her design career, she worked with a wide variety companies across diverse industries, such as The Sawgrass Group, The University of Florida, Florida Traffic and Bike Safety, Alachua County School Board and Barth Associates. With a keen eye for design and a passion for creativity, Jessica’s experience and hard work have earned her multiple gold awards in the American Advertising Awards. Jessica serves on the board of directors for the AIGA Gainesville Chapter as the Programming Director, is always eager to learn something new, and enjoys spending time with her friends, family, and three dogs.

Fun Fact: Jessica has jumped out of a perfectly good plane!

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Carrie Pelzer

Senior Graphic Designer

Carrie Pelzer

Senior Graphic Designer

Carrie is a born-and-raised Floridian who brings over seven years of experience to the FMG team. She received a Bachelor’s Degree in Graphic Design from Flagler College in historic St. Augustine, FL, where she earned multiple student Addy Awards and graduated with honors. After college, she worked in-house with the prestigious PGA TOUR, and later moved agency side to work with brands such as Zaxby’s, Under Armour, Florida Prepaid College Board, The Florida Lottery and ABLE United. Carrie enjoys all aspects of design, but branding is what really gets her excited. When she’s not designing, Carrie enjoys spending time with her husband and their six pets, playing volleyball and playing board games.

Fun Fact: Carrie attends a board game convention every year, and has a collection of over 70 board games.

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Shanna Gilliard

Senior Production Traffic Manager

Shanna Gilliard

Senior Production Traffic Manager

Shanna hails from the low country of Charleston, South Carolina, where the people are as sweet as the tea! As FMG’s Sr. Production Traffic Manager, she brings over 16 years of experience in the print production and marketing/advertising field. On a daily basis, you can find her being the friendly bulldog around the office, making sure things get done and in a timely manner. Shanna has had the pleasure of managing the workflow and production in industries such as supermarket/groceries, door manufacturing, and hospitality/tourism. In addition to a career in Print Production and Traffic, Shanna holds an Associate’s degree in Criminal Justice.

Fun Fact: Shanna would much rather enjoy a night of painting with a glass of wine over that random time she decided to swim with the Manatees.

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Audrey Modglin

Human Resources Manager

Audrey Modglin

Human Resources Manager

Audrey is a lifelong Floridian and a graduate of Florida Gulf Coast University (Go Dunk City!). She joined FMG with four years of human resources experience from major companies such as Target and Chewy.com, so she’s excited to learn the ins and outs of this tight knit crew. Audrey’s favorite part of human resources is chatting with the team and housing the candy jar in her office. Outside of work, she loves to jog around the town, but loves buying workout clothes a tad bit more.

Fun Fact: Audrey’s favorite furry baby is her Siberian Husky named Isla (the worst behaved three year old puppy that will lick your face off)

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Grace Tirado-Perez

Executive Assistant

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Grace Tirado-Perez

Executive Assistant

Grace was born and raised in the North of England. After completing an executive secretarial certification course at the London Metropolitan University she decided to leave the city life for the farmlands of Northumberland and got her certification as a farm secretary. She sent spent 5 years working in rural North Yorkshire and decided to travel the world! She lived in Copenhagen, Denmark by way of Paris, France and the Italian Riviera, and was immediately hired by the World Health Organization at their Regional Office for Europe. Twelve years later she came to Florida (by way of Puerto Rico) and after working 21+ years in Ocala in the equine industry, she brings to FMG her worldly experience and diverse skills on the executive level.
 
Fun Fact: She has traveled as far east as Kazakhstan, west to California, north to Sweden and South to Peru.

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Ryan Frankel

President

With an endless imagination, inherent skill for marketing and an intense passion for each client’s success, Ryan’s the big-picture guy with an emphasis on creating big ideas to grow great brands. In 2005, Ryan founded Frankel Media Group to give amazing minds a place to impact amazing brands. Headquartered in Gainesville, FL, Frankel Media Group has grown to become a regional creative powerhouse and was most recently named one of Inc. Magazine’s 2015 Fastest Growing Private Companies in America. Ryan lives and breathes creativity and brand development, using a lifetime of business experience to create campaigns, strategies and communications for a wide range of organizations including Mack Trucks, Nextran Corporation, Allied Specialty Vehicles, E-ONE, Hospital Corporation of America (HCA), University of Florida, Florida State University, Florida Gateway College and many others. Frankel Media Group’s regional, national and international work has been recognized with numerous Addy® and Telly Awards and most importantly in the bottom lines of the brands they serve.

Fun Fact: Owns more toys than FAO Schwarz.

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Jeannette Baer

Director of Operations

Jeannette brings over 25 years of experience in Accounting and Business Management to the FMG team, having served in previous positions as Payroll Manager, Human Resources Generalist and Accounts Receivable Manager. Before beginning her tenure at FMG, Jeannette and her husband owned a design agency in Gainesville for 15 years. Jeannette is passionate about social media and taught social media planning and implementation for a number of years. Although she loves the social media world, her true passion is business management and internal operations.
In her spare time, Jeannette is an Air Force Wingmom, helping hundreds of families travel through the journey of supporting a loved one through Basic Military Training in Texas.

Fun Fact: Jeannette is fluent in Spanish, English and hashtags.

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TJ Aseltyne

Director of Brand Voice

Whether it was visiting an ad agency as an impressionable high schooler or watching episode after episode of Thirtysomething, TJ decided long ago that advertising was for him.

A graduate of the Portfolio Center in Atlanta, Georgia, TJ has written for brands such as the Georgia Lottery, Chevrolet, Michelin Tire, the United States Postal Service, Jeep, the Washington Post, Aflac and the University of Florida. As Frankel Media Group’s Creative Director, he helps designers and writers produce work that’s insightful, attention-holding and bottom line altering.

When he’s not figuratively juggling writing assignments, client presentations and TV shoots, he’s literally juggling oranges, lacrosse balls or anything else that’s not a chainsaw. TJ is lucky to have a wife who loves him and two daughters who are still young enough to laugh at all of his jokes.

FUN FACT: TJ never refers to himself in the 3rd person. Unless he’s writing an agency bio about himself.

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Ashleigh Flanders

Director of Account Services

A true Floridian (ninth-generation to be exact), Ashleigh is a proud University of Florida graduate who also holds a PhD from the University of London. She brings to the FMG team many years of marketing and advertising management experience, with the bulk of those years being in the agency world. Ashleigh excels at building and maintaining a strong rapport with clients and has extensive strategic planning experience across sectors. Her work creating and executing fully-integrated campaigns designed to build memorable brands and deliver a strong return on investment has been acknowledged with multiple FPRA Image and ADDY awards. As an added perk, previous experience as a medical grant writer and event planner afford Ashleigh excellent organizational skills and strong attention to detail. She has developed and implemented marketing initiatives for the Charles Dickens Museum and worked with notable global clients including Kellogg’s, John Frieda, Facebook, Samsung, Castrol, and Glenfiddich. Ashleigh’s diverse professional experience, coupled with her strong academic background, provides a dynamic skillset.

Fun Fact: Ashleigh is a published poet.

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Jazmin Thadani

Director of Digital Services

Jazmin has been fascinated by the customer’s decision-making process since her first work experience with a global brand. That combined with her passion for social media, led her to her dream career in digital marketing. Since starting her career, Jazmin has helped both small and Fortune 500 companies increase their digital footprint. Most notably, Jazmin has worked on digital marketing campaigns for the prestigious Johns Hopkins University.

Jazmin’s educational career has also been centered on marketing. She has earned a Bachelor’s in Science from the University of Central Florida majoring in Marketing, a certificate in Digital Marketing & Media from Duke University, and her Master’s in Business Administration with a focus in International Business from the University of Scranton.

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Courtney Babic

Account Services Supervisor

Courtney is from the coldest city in the world (Chicago). She has over 14 years of account management experience in both B2B and B2C advertising and has worked on brands in the food and beverage (her favorite being Tabasco), real estate, travel, electronics, telecommunications, entertainment industries and much more. She enjoys helping her clients position, launch and build their brand. Courtney graduated from Iowa State University’s School of Journalism and Mass Communications with an emphasis in Advertising with minors in Psychology and Environmental Studies.

Fun Fact: When she’s not organizing her house (she actually likes cleaning), you can usually find her hiking, playing fetch with her dog, drinking wine, planning her next vacation or exploring Gainesville.

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Anna Bouwens

Senior Account Executive

A true Gainesville native, Anna is a fan of all things Gators. She graduated in 2001 from Bauder College in Atlanta with a degree in Merchandising, and worked in Atlanta and San Diego before returning to her hometown. In her previous role, Anna partnered with Frankel Media Group, working on numerous conferences, grand openings and events for their clients. She brings with her more than 14 years of experience in event planning, sales, brand experiences and client management. Anna was awarded with GWCR Realtor of the Year in 2008 for her success at building and maintaining relationships with her clients. She enjoys spending her time with her husband and son watching sports and traveling.

Fun Fact: Anna is a true Maxxinista! You can find her in the aisles of TJ Maxx looking for interior decorations in her downtime.

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Rebecca Wentworth

Account Executive

Rebecca moved to Florida from Illinois to escape the cold weather and attend the University of Florida. After receiving her advertising degree, she went on to obtain a master’s degree in
marketing and worked as a Marketing Manager for several years. Rebecca went on to further her career and expand her skill set by moving into the agency world and working as a copywriter, editor, and head of content development before taking on the role of Account Executive at FMG. When not busy at work, Rebecca enjoys listening to music, cooking, and spending time outdoors with friends and family.

Fun Fact:  Rebecca is an avid reader in her free time and is often in the middle of 3 or 4 books at once. She leaves them sprinkled around the house so one is always close at hand.

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Allison VanDenend

Account Executive

Allison hails from South Florida via a winding road that took her from Michigan to London, to Colorado, and finally to Gainesville. In addition to a master’s degree from Sotheby’s Institute of Art in London, Allison brings more than six years of experience in strategic planning, project management, and communications to Frankel Media Group. During her career, Allison launched the University of Florida Harn Museum of Art’s free membership program and also produced an innovative mobile app. At Black C Art, Allison expanded the reach of the gallery to NYC, multiple international art fairs, and to the Mint Museum in Charlotte. Throughout her career, Allison has prioritized customer service. She loves seeing creative projects develop from initial idea to final execution. Allison is fluent in French and loves traveling. In her free time, she enjoys cooking, crafting, and hosting family and friends.

Fun Fact:  Allison can create pretty much anything and spends her free time making jewelry, re-imaging clothing, sewing, and much more. She was crafty long before Pinterest was a thing and is known for saying, “I can make that!”

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Cat Diveta account executive frankel media group
Cat Diveta account executive frankel media group

Catherine DiVeta

Account Executive

Catherine joins Frankel Media Group after returning to Gainesville post-grad. Born and
raised in Orlando, she received her bachelor’s degree in Public Relations and Image
Management from the University of Florida and earned an MBA with honors from
Rollins College in Winter Park with concentrations in marketing and leadership. After
receiving her master’s, Catherine went to work for an Orlando-based agency serving as
an account executive turned production and creative project manager. Moonlighting
after hours, she serves as product marketing manager for a tech company, RunSignup,
where she is responsible for marketing and design of collateral for the RaceDay product
offerings. Previously, she has provided brand engagement consulting for Guinness
Storehouse in Dublin, Ireland and formulated strategic planning for Albin Polasek
Museum & Sculpture Gardens in Winter Park. She has developed and implemented
marketing initiatives and has aided in project deliverables for notable clients including
Planet Fitness, Seacoast Bank, Florida Department of Transportation, Florida Citrus
Sports and Florida Virtual School. Catherine’s diverse professional experience and
strong communication and organizational skills provide the FMG team with unique
perspectives and innovative thinking.

Fun Fact: When Cat isn’t working, she enjoys traveling with her husband, enjoying the
outdoors and finding her balance on the yoga mat.

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Carolina Tiuso

Account Executive

Born in Colombia, raised in Florida and Parisian by choice, Carolina is used to being on the move and adapting to the world—and languages—around her. She earned her B.A. in advertising and public relations from the University of Tampa before taking a six-month hiatus to Paris to learn French at the Sorbonne. Prior to joining Frankel Media Group, Carolina worked at a public relations firm handling traditional PR, as well as managing social media accounts for the firm’s biggest clients, including the largest credit union in Florida. In 2016, Carolina assisted in the production of a campaign video for Positive Coaching Alliance of Tampa Bay, resulting in three Gold ADDYs, two ‘Best of the Bay’ Awards and the Mosaic Award at the Tampa American Advertising Awards, and a Silver ADDY at the national level.

Fun Fact:  Outside of the office, Carolina enjoys exploring the sunshine state, traveling abroad and spending time with her family.

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Rachel Satow

Digital Marketing Strategist

Rachel hails from a small town in Pennsylvania right outside of Allentown (yes THE Allentown that Billy Joel sang about in 1982). She moved to Gainesville to attend the University of Florida and graduated Summa Cum Laude from the College of Journalism and Communications with a degree in Advertising. She kickstarted her career at a local marketing automation startup in Gainesville learning the ins and outs of a well-oiled in-house marketing department. There she gained the knowledge to help agencies all over the world streamline their marketing efforts both internally and for their clients. Over the course of the last 4 years she has worked with multiple agencies and in-house marketing departments being a “Jill of all Trades” where she gained experience in event management, content creation, marketing operations, and lead generation. She fell in love with the idea of combining all of her experiences to build a career at FMG where she can utilize her creative flare and tech-savviness to help companies have a truly unique presence.

Fun Fact: When she’s not reading up on the latest industry news, she’s fan-girling over all things Marvel and pop culture. She wonders if she’ll ever be as cool as her idol, Captain Marvel. (She promises no spoilers 😉)

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Olivia Williams

Digital Marketing Strategist

Olivia grew up in Central Florida and stayed in the Sunshine State for college, where she graduated from the University of Florida with a B.A. in English. She quickly fell in love with Gainesville and began her marketing career at a local tech startup. As part of a lean marketing team in a rapidly growing business, Olivia built her expertise in content creation, social media management, lead generation, and digital marketing strategy. Olivia is thrilled to bring her creativity and digital know-how to deliver results for clients with Frankel Media Group.

Fun Fact: When she’s not creating content or dreaming up digital strategies, you’ll most likely find her reading, writing, or traveling to new places. Olivia is also an obscenely huge Star Wars fan. Thanks, Dad.

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Ana Pérez-Olave

Digital Project Manager

Ana was born and raised in the outskirts of Mexico City and lived in Asunción, Paraguay, and Manila, Philippines prior to attending college at the University of Florida. She is a double Gator, graduating with her bachelor’s degree in Public Relations and a minor in French and her master’s degree in Mass Communications. Ana particularly enjoys research, strategy development, writing, and analyzing campaign outcomes and metrics. She is also is certified in Google Analytics and HubSpot’s Email Marketing and Inbound Marketing courses.

Fun Fact:  When Ana is not working, she enjoys traveling, learning about new cultures, dancing salsa and bachata, hiking, cooking (she’s a vegan), riding roller coasters, and enjoying some downtime with family and friends.

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Jean Piot

Associate Art Director

As an award winning graphic designer and former infantry marine, Jean is up for any challenge. Jean brings strength and experience in leading and creating print, electronic and online advertising campaigns, collateral materials, logo and brand identity programs and event design materials. His creativity and dedication are inspired by his love for the outdoors and never ending search to learn and experience new things. Jean has a bachelor’s of Fine Arts in Graphic Design from The Art Institute of Charleston, S.C. and has been a First Place recipient of “Best Graphic Designer” two consecutive years by South Carolina Press Association.

Fun Fact: Jean once trained for the Junior Olympic luge team.

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Jessica Speckman Interior Bio

Jessica Speckman

Senior Graphic Designer

A Gainesville native, Jessica attended Santa Fe College receiving an AS in Graphic Design and an AA in Elementary Education. She later went on to graduate with honors from the prestigious Savannah College of Art and Design. Throughout her design career, she worked with a wide variety companies across diverse industries, such as The Sawgrass Group, The University of Florida, Florida Traffic and Bike Safety, Alachua County School Board and Barth Associates. With a keen eye for design and a passion for creativity, Jessica’s experience and hard work have earned her multiple gold awards in the American Advertising Awards. Jessica serves on the board of directors for the AIGA Gainesville Chapter as the Programming Director, is always eager to learn something new, and enjoys spending time with her friends, family, and three dogs.

Fun Fact: Jessica has jumped out of a perfectly good plane!

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Carrie Pelzer

Senior Graphic Designer

Carrie is a born-and-raised Floridian who brings over seven years of experience to the FMG team. She received a Bachelor’s Degree in Graphic Design from Flagler College in historic St. Augustine, FL, where she earned multiple student Addy Awards and graduated with honors. After college, she worked in-house with the prestigious PGA TOUR, and later moved agency side to work with brands such as Zaxby’s, Under Armour, Florida Prepaid College Board, The Florida Lottery and ABLE United. Carrie enjoys all aspects of design, but branding is what really gets her excited. When she’s not designing, Carrie enjoys spending time with her husband and their six pets, playing volleyball and playing board games.

Fun Fact: Carrie attends a board game convention every year, and has a collection of over 70 board games.

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Shanna Gilliard

Senior Production Traffic Manager

Shanna hails from the low country of Charleston, South Carolina, where the people are as sweet as the tea! As FMG’s Sr. Production Traffic Manager, she brings over 16 years of experience in the print production and marketing/advertising field. On a daily basis, you can find her being the friendly bulldog around the office, making sure things get done and in a timely manner. Shanna has had the pleasure of managing the workflow and production in industries such as supermarket/groceries, door manufacturing, and hospitality/tourism. In addition to a career in Print Production and Traffic, Shanna holds an Associate’s degree in Criminal Justice.

Fun Fact: Shanna would much rather enjoy a night of painting with a glass of wine over that random time she decided to swim with the Manatees.

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Audrey Modglin

Human Resources Manager

Audrey is a lifelong Floridian and a graduate of Florida Gulf Coast University (Go Dunk City!). She joined FMG with four years of human resources experience from major companies such as Target and Chewy.com, so she’s excited to learn the ins and outs of this tight knit crew. Audrey’s favorite part of human resources is chatting with the team and housing the candy jar in her office. Outside of work, she loves to jog around the town, but loves buying workout clothes a tad bit more.

Fun Fact: Audrey’s favorite furry baby is her Siberian Husky named Isla (the worst behaved three year old puppy that will lick your face off)

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Grace Tirado-Perez

Executive Assistant

Grace was born and raised in the North of England. After completing an executive secretarial certification course at the London Metropolitan University she decided to leave the city life for the farmlands of Northumberland and got her certification as a farm secretary. She sent spent 5 years working in rural North Yorkshire and decided to travel the world! She lived in Copenhagen, Denmark by way of Paris, France and the Italian Riviera, and was immediately hired by the World Health Organization at their Regional Office for Europe. Twelve years later she came to Florida (by way of Puerto Rico) and after working 21+ years in Ocala in the equine industry, she brings to FMG her worldly experience and diverse skills on the executive level.
 
Fun Fact: She has traveled as far east as Kazakhstan, west to California, north to Sweden and South to Peru.

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Ryan Frankel

President

With an endless imagination, inherent skill for marketing and an intense passion for each client’s success, Ryan’s the big-picture guy with an emphasis on creating big ideas to grow great brands. In 2005, Ryan founded Frankel Media Group to give amazing minds a place to impact amazing brands. Headquartered in Gainesville, FL, Frankel Media Group has grown to become a regional creative powerhouse and was most recently named one of Inc. Magazine’s 2015 Fastest Growing Private Companies in America. Ryan lives and breathes creativity and brand development, using a lifetime of business experience to create campaigns, strategies and communications for a wide range of organizations including Mack Trucks, Nextran Corporation, Allied Specialty Vehicles, E-ONE, Hospital Corporation of America (HCA), University of Florida, Florida State University, Florida Gateway College and many others. Frankel Media Group’s regional, national and international work has been recognized with numerous Addy® and Telly Awards and most importantly in the bottom lines of the brands they serve.

Fun Fact: Owns more toys than FAO Schwarz.

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Jeannette Baer

Director of Operations

Jeannette brings over 25 years of experience in Accounting and Business Management to the FMG team, having served in previous positions as Payroll Manager, Human Resources Generalist and Accounts Receivable Manager. Before beginning her tenure at FMG, Jeannette and her husband owned a design agency in Gainesville for 15 years. Jeannette is passionate about social media and taught social media planning and implementation for a number of years. Although she loves the social media world, her true passion is business management and internal operations.
In her spare time, Jeannette is an Air Force Wingmom, helping hundreds of families travel through the journey of supporting a loved one through Basic Military Training in Texas.

Fun Fact: Jeannette is fluent in Spanish, English and hashtags.

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TJ Aseltyne

Director of Brand Voice

Whether it was visiting an ad agency as an impressionable high schooler or watching episode after episode of Thirtysomething, TJ decided long ago that advertising was for him.

A graduate of the Portfolio Center in Atlanta, Georgia, TJ has written for brands such as the Georgia Lottery, Chevrolet, Michelin Tire, the United States Postal Service, Jeep, the Washington Post, Aflac and the University of Florida. As Frankel Media Group’s Creative Director, he helps designers and writers produce work that’s insightful, attention-holding and bottom line altering.

When he’s not figuratively juggling writing assignments, client presentations and TV shoots, he’s literally juggling oranges, lacrosse balls or anything else that’s not a chainsaw. TJ is lucky to have a wife who loves him and two daughters who are still young enough to laugh at all of his jokes.

FUN FACT: TJ never refers to himself in the 3rd person. Unless he’s writing an agency bio about himself.

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Ashleigh Flanders

Director of Account Services

A true Floridian (ninth-generation to be exact), Ashleigh is a proud University of Florida graduate who also holds a PhD from the University of London. She brings to the FMG team many years of marketing and advertising management experience, with the bulk of those years being in the agency world. Ashleigh excels at building and maintaining a strong rapport with clients and has extensive strategic planning experience across sectors. Her work creating and executing fully-integrated campaigns designed to build memorable brands and deliver a strong return on investment has been acknowledged with multiple FPRA Image and ADDY awards. As an added perk, previous experience as a medical grant writer and event planner afford Ashleigh excellent organizational skills and strong attention to detail. She has developed and implemented marketing initiatives for the Charles Dickens Museum and worked with notable global clients including Kellogg’s, John Frieda, Facebook, Samsung, Castrol, and Glenfiddich. Ashleigh’s diverse professional experience, coupled with her strong academic background, provides a dynamic skillset.

Fun Fact: Ashleigh is a published poet.

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Jazmin Thadani

Director of Digital Services

Jazmin has been fascinated by the customer’s decision-making process since her first work experience with a global brand. That combined with her passion for social media, led her to her dream career in digital marketing. Since starting her career, Jazmin has helped both small and Fortune 500 companies increase their digital footprint. Most notably, Jazmin has worked on digital marketing campaigns for the prestigious Johns Hopkins University.

Jazmin’s educational career has also been centered on marketing. She has earned a Bachelor’s in Science from the University of Central Florida majoring in Marketing, a certificate in Digital Marketing & Media from Duke University, and her Master’s in Business Administration with a focus in International Business from the University of Scranton.

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Courtney Babic

Account Services Supervisor

Courtney is from the coldest city in the world (Chicago). She has over 14 years of account management experience in both B2B and B2C advertising and has worked on brands in the food and beverage (her favorite being Tabasco), real estate, travel, electronics, telecommunications, entertainment industries and much more. She enjoys helping her clients position, launch and build their brand. Courtney graduated from Iowa State University’s School of Journalism and Mass Communications with an emphasis in Advertising with minors in Psychology and Environmental Studies.

Fun Fact: When she’s not organizing her house (she actually likes cleaning), you can usually find her hiking, playing fetch with her dog, drinking wine, planning her next vacation or exploring Gainesville.

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Anna Bouwens

Senior Account Executive

A true Gainesville native, Anna is a fan of all things Gators. She graduated in 2001 from Bauder College in Atlanta with a degree in Merchandising, and worked in Atlanta and San Diego before returning to her hometown. In her previous role, Anna partnered with Frankel Media Group, working on numerous conferences, grand openings and events for their clients. She brings with her more than 14 years of experience in event planning, sales, brand experiences and client management. Anna was awarded with GWCR Realtor of the Year in 2008 for her success at building and maintaining relationships with her clients. She enjoys spending her time with her husband and son watching sports and traveling.

Fun Fact: Anna is a true Maxxinista! You can find her in the aisles of TJ Maxx looking for interior decorations in her downtime.

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Rebecca Wentworth

Account Executive

Rebecca moved to Florida from Illinois to escape the cold weather and attend the University of Florida. After receiving her advertising degree, she went on to obtain a master’s degree in
marketing and worked as a Marketing Manager for several years. Rebecca went on to further her career and expand her skill set by moving into the agency world and working as a copywriter, editor, and head of content development before taking on the role of Account Executive at FMG. When not busy at work, Rebecca enjoys listening to music, cooking, and spending time outdoors with friends and family.

Fun Fact:  Rebecca is an avid reader in her free time and is often in the middle of 3 or 4 books at once. She leaves them sprinkled around the house so one is always close at hand.

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Allison VanDenend

Account Executive

Allison hails from South Florida via a winding road that took her from Michigan to London, to Colorado, and finally to Gainesville. In addition to a master’s degree from Sotheby’s Institute of Art in London, Allison brings more than six years of experience in strategic planning, project management, and communications to Frankel Media Group. During her career, Allison launched the University of Florida Harn Museum of Art’s free membership program and also produced an innovative mobile app. At Black C Art, Allison expanded the reach of the gallery to NYC, multiple international art fairs, and to the Mint Museum in Charlotte. Throughout her career, Allison has prioritized customer service. She loves seeing creative projects develop from initial idea to final execution. Allison is fluent in French and loves traveling. In her free time, she enjoys cooking, crafting, and hosting family and friends.

Fun Fact:  Allison can create pretty much anything and spends her free time making jewelry, re-imaging clothing, sewing, and much more. She was crafty long before Pinterest was a thing and is known for saying, “I can make that!”

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Cat Diveta account executive frankel media group
Cat Diveta account executive frankel media group

Catherine DiVeta

Account Executive

Catherine joins Frankel Media Group after returning to Gainesville post-grad. Born and
raised in Orlando, she received her bachelor’s degree in Public Relations and Image
Management from the University of Florida and earned an MBA with honors from
Rollins College in Winter Park with concentrations in marketing and leadership. After
receiving her master’s, Catherine went to work for an Orlando-based agency serving as
an account executive turned production and creative project manager. Moonlighting
after hours, she serves as product marketing manager for a tech company, RunSignup,
where she is responsible for marketing and design of collateral for the RaceDay product
offerings. Previously, she has provided brand engagement consulting for Guinness
Storehouse in Dublin, Ireland and formulated strategic planning for Albin Polasek
Museum & Sculpture Gardens in Winter Park. She has developed and implemented
marketing initiatives and has aided in project deliverables for notable clients including
Planet Fitness, Seacoast Bank, Florida Department of Transportation, Florida Citrus
Sports and Florida Virtual School. Catherine’s diverse professional experience and
strong communication and organizational skills provide the FMG team with unique
perspectives and innovative thinking.

Fun Fact: When Cat isn’t working, she enjoys traveling with her husband, enjoying the
outdoors and finding her balance on the yoga mat.

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Carolina Tiuso

Account Executive

Born in Colombia, raised in Florida and Parisian by choice, Carolina is used to being on the move and adapting to the world—and languages—around her. She earned her B.A. in advertising and public relations from the University of Tampa before taking a six-month hiatus to Paris to learn French at the Sorbonne. Prior to joining Frankel Media Group, Carolina worked at a public relations firm handling traditional PR, as well as managing social media accounts for the firm’s biggest clients, including the largest credit union in Florida. In 2016, Carolina assisted in the production of a campaign video for Positive Coaching Alliance of Tampa Bay, resulting in three Gold ADDYs, two ‘Best of the Bay’ Awards and the Mosaic Award at the Tampa American Advertising Awards, and a Silver ADDY at the national level.

Fun Fact:  Outside of the office, Carolina enjoys exploring the sunshine state, traveling abroad and spending time with her family.

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Rachel Satow

Digital Marketing Strategist

Rachel hails from a small town in Pennsylvania right outside of Allentown (yes THE Allentown that Billy Joel sang about in 1982). She moved to Gainesville to attend the University of Florida and graduated Summa Cum Laude from the College of Journalism and Communications with a degree in Advertising. She kickstarted her career at a local marketing automation startup in Gainesville learning the ins and outs of a well-oiled in-house marketing department. There she gained the knowledge to help agencies all over the world streamline their marketing efforts both internally and for their clients. Over the course of the last 4 years she has worked with multiple agencies and in-house marketing departments being a “Jill of all Trades” where she gained experience in event management, content creation, marketing operations, and lead generation. She fell in love with the idea of combining all of her experiences to build a career at FMG where she can utilize her creative flare and tech-savviness to help companies have a truly unique presence.

Fun Fact: When she’s not reading up on the latest industry news, she’s fan-girling over all things Marvel and pop culture. She wonders if she’ll ever be as cool as her idol, Captain Marvel. (She promises no spoilers 😉)

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Olivia Williams

Digital Marketing Strategist

Olivia grew up in Central Florida and stayed in the Sunshine State for college, where she graduated from the University of Florida with a B.A. in English. She quickly fell in love with Gainesville and began her marketing career at a local tech startup. As part of a lean marketing team in a rapidly growing business, Olivia built her expertise in content creation, social media management, lead generation, and digital marketing strategy. Olivia is thrilled to bring her creativity and digital know-how to deliver results for clients with Frankel Media Group.

Fun Fact: When she’s not creating content or dreaming up digital strategies, you’ll most likely find her reading, writing, or traveling to new places. Olivia is also an obscenely huge Star Wars fan. Thanks, Dad.

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Ana Pérez-Olave

Digital Project Manager

Ana was born and raised in the outskirts of Mexico City and lived in Asunción, Paraguay, and Manila, Philippines prior to attending college at the University of Florida. She is a double Gator, graduating with her bachelor’s degree in Public Relations and a minor in French and her master’s degree in Mass Communications. Ana particularly enjoys research, strategy development, writing, and analyzing campaign outcomes and metrics. She is also is certified in Google Analytics and HubSpot’s Email Marketing and Inbound Marketing courses.

Fun Fact:  When Ana is not working, she enjoys traveling, learning about new cultures, dancing salsa and bachata, hiking, cooking (she’s a vegan), riding roller coasters, and enjoying some downtime with family and friends.

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Jean Piot

Associate Art Director

As an award winning graphic designer and former infantry marine, Jean is up for any challenge. Jean brings strength and experience in leading and creating print, electronic and online advertising campaigns, collateral materials, logo and brand identity programs and event design materials. His creativity and dedication are inspired by his love for the outdoors and never ending search to learn and experience new things. Jean has a bachelor’s of Fine Arts in Graphic Design from The Art Institute of Charleston, S.C. and has been a First Place recipient of “Best Graphic Designer” two consecutive years by South Carolina Press Association.

Fun Fact: Jean once trained for the Junior Olympic luge team.

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Jessica Speckman Interior Bio

Jessica Speckman

Senior Graphic Designer

A Gainesville native, Jessica attended Santa Fe College receiving an AS in Graphic Design and an AA in Elementary Education. She later went on to graduate with honors from the prestigious Savannah College of Art and Design. Throughout her design career, she worked with a wide variety companies across diverse industries, such as The Sawgrass Group, The University of Florida, Florida Traffic and Bike Safety, Alachua County School Board and Barth Associates. With a keen eye for design and a passion for creativity, Jessica’s experience and hard work have earned her multiple gold awards in the American Advertising Awards. Jessica serves on the board of directors for the AIGA Gainesville Chapter as the Programming Director, is always eager to learn something new, and enjoys spending time with her friends, family, and three dogs.

Fun Fact: Jessica has jumped out of a perfectly good plane!

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Carrie Pelzer

Senior Graphic Designer

Carrie is a born-and-raised Floridian who brings over seven years of experience to the FMG team. She received a Bachelor’s Degree in Graphic Design from Flagler College in historic St. Augustine, FL, where she earned multiple student Addy Awards and graduated with honors. After college, she worked in-house with the prestigious PGA TOUR, and later moved agency side to work with brands such as Zaxby’s, Under Armour, Florida Prepaid College Board, The Florida Lottery and ABLE United. Carrie enjoys all aspects of design, but branding is what really gets her excited. When she’s not designing, Carrie enjoys spending time with her husband and their six pets, playing volleyball and playing board games.

Fun Fact: Carrie attends a board game convention every year, and has a collection of over 70 board games.

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Shanna Gilliard

Senior Production Traffic Manager

Shanna hails from the low country of Charleston, South Carolina, where the people are as sweet as the tea! As FMG’s Sr. Production Traffic Manager, she brings over 16 years of experience in the print production and marketing/advertising field. On a daily basis, you can find her being the friendly bulldog around the office, making sure things get done and in a timely manner. Shanna has had the pleasure of managing the workflow and production in industries such as supermarket/groceries, door manufacturing, and hospitality/tourism. In addition to a career in Print Production and Traffic, Shanna holds an Associate’s degree in Criminal Justice.

Fun Fact: Shanna would much rather enjoy a night of painting with a glass of wine over that random time she decided to swim with the Manatees.

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Audrey Modglin

Human Resources Manager

Audrey is a lifelong Floridian and a graduate of Florida Gulf Coast University (Go Dunk City!). She joined FMG with four years of human resources experience from major companies such as Target and Chewy.com, so she’s excited to learn the ins and outs of this tight knit crew. Audrey’s favorite part of human resources is chatting with the team and housing the candy jar in her office. Outside of work, she loves to jog around the town, but loves buying workout clothes a tad bit more.

Fun Fact: Audrey’s favorite furry baby is her Siberian Husky named Isla (the worst behaved three year old puppy that will lick your face off)

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Grace Tirado-Perez

Executive Assistant

Grace was born and raised in the North of England. After completing an executive secretarial certification course at the London Metropolitan University she decided to leave the city life for the farmlands of Northumberland and got her certification as a farm secretary. She sent spent 5 years working in rural North Yorkshire and decided to travel the world! She lived in Copenhagen, Denmark by way of Paris, France and the Italian Riviera, and was immediately hired by the World Health Organization at their Regional Office for Europe. Twelve years later she came to Florida (by way of Puerto Rico) and after working 21+ years in Ocala in the equine industry, she brings to FMG her worldly experience and diverse skills on the executive level.
 
Fun Fact: She has traveled as far east as Kazakhstan, west to California, north to Sweden and South to Peru.

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