#5 Email marketing is cost effective.

As with other digital media tools, email marketing is a cost effective way to communicate to your target audience. Once you’ve gathered an email database of those who are interested in your product or service, you can send quarterly, monthly, or weekly emails to share the latest news, deals, and events for your brand.

#4 The people who read your emails are already interested in your brand.

Though email marketing tends to have a smaller reach than mass marketing techniques, the people who receive your communications are highly targeted. These individuals have likely opted in to receive your messaging, so you will likely experience a larger rate of interaction with your brand.

#3 The ROI (Return On Investment) of email marketing can be tracked in real time. 

By using a email marketing service for your email communications, you can track every step of the process with real time statistics. The reports generated will tell you the open rate (how many people opened the email), the click through rate (how many people clicked on a hyperlink), and how many people forwarded your email to a friend. These reports will help you make informed decisions about the subject line, content and links you include in future emails.

#2 It’s a great way to stay top of mind with your customers.

Think about the last email you received from a company. You may not have visited or actually interacted with that company or business in the last few days, weeks or months, but you remember them because they have stayed in contact with you. Keeping at the top of customers minds is important to keep repeat business and continue to build strong relationships.

#1 It’s easy 

Email marketing is simple to get started.  Whether you already have an email list, or you need to get one started, there are great full service tools available that provide list management as well as design customization and scheduling options. It’s really a win, win, win.