A good technician is hard to find. And harder to keep. With the ATA predicting a need for 67,000 new techs and 75,000 new diesel engine specialists by 2022, things are going to get even more challenging. We know it’s an uphill battle to find talent, that’s why we work closely with dealerships to develop effective recruiting. Ones that reach the right talent and yield the best leads. Recruitment efforts can be laborious and pull you away from other pressing issues. Let us take the wheel. And put our experience to work for you..

I am convinced that although training and development are important, recruitment and selection are much more important.
-- Steven R. Covey

All too often a dealership’s brand and identity can be lost among all the OEMs on your lot. That’s because an OEM has a brand that helps it stand out. You can have one too. With the right tactics, strategy and execution, your brand won’t just gain attention. Most likely, it will resonate with all your customers in terms of truck sales, parts, service, rentals and leasing. A solid brand will help you organize your entire operation. Brand building is no easy task, but with our experience we can help you tackle it the right way.

Don't count the people that you reach, reach the people who count.
-- David Ogilvy

In order to boost sales, you have to put the right message in front of the right customers. Simple, right? As some of our clients can tell you, it isn’t. What’s the message? Who needs to receive it? How does it reach them? By digging deep to understand your company and your customers, we can answer all of those questions and put you on the road to higher sales. We’re pretty good at it. In fact, with a little messaging help, our clients have seen a significant increase in sales. Perhaps, we can do the same for you.

You have to tell a story before you can sell a story.
-- Beth Comstock