Your marketing budget is crucial, and determining your annual digital marketing budget early can save time and money down the road. You’ll need to plan for different tactics like SEO (search engine optimization), PPC (pay-per-click search engine advertising), and social media advertising. Need help? There’s only one marketing agency in Gainesville, Florida, that can lend the support your business needs. Let our digital marketing experts at Frankel Media Group lead the way to develop your plan for a realistic marketing budget that meets or exceeds your goals in 2022. 

Total Marketing Budget

Before we jump into the details of the various digital marketing elements like SEO, PPC and social media advertising, let’s cover some basics. 

Digital marketing is here to stay, and it’s growing fast. Most customers find your business online through searching Google or other search engines, so having an online presence is not only a good idea, it’s essential. Because of this, marketing budgets have been increasing over the past few years, with more money spent on digital tactics (SEO, PPC, social media) rather than traditional advertising channels (think printed materials as well as local TV and radio spots). 

On average, companies put between 5-12% of total revenue toward marketing. Companies that market to consumers (B2C) often spend more than companies that market to other businesses (B2B). What gets the biggest chunk of the budget? SEO and display marketing, the latter of which is a type of Google ad that uses visual elements rather than just text. 

Now let’s talk about the tactics where you’ll want to spend the most of your marketing budget. 

Social Media Advertising

Your social media advertising budget will go toward ads on platforms like Facebook and Instagram, or any other platforms that make sense for your business to advertise on. Each year, more and more businesses put more funding behind social media ads, with 97% of marketers investing in social advertising in 2019. Our team at Gainesville’s best Frankel Media Group will work with you to develop a social media advertising strategy that encompasses your brand and reaches your target audience(s) in the most effective way.

Email Marketing

Another great area to invest marketing dollars in is email marketing. It’s one of the highest priorities in marketing as those on your email list are more likely to make a purchase from you. They already know your company and have subscribed to your email list, so they expect to be reached. Our email marketing experts will work with you to develop targeted email marketing campaigns to reach this group. 


When thinking about your SEO budget, it helps to understand the tactics that go into it. Digital advertising agencies like ours have SEO experts that work hard day in and day out to optimize the following applicable tactics to ensure you have an SEO plan that works with your goals. 

Website and Page Optimization

As search engine algorithms change, so do the needs of your website. In 2022, you’ll want to optimize your site for the products and/or services you offer. You’ll also want to create individual pages for each so that they show up in search engines when users search for you (or your products/services). Your marketing agency will go through your site and either optimize existing content and\or develop new content. 

Blog Creation

Call them blogs, articles, news or updates – whatever name they go by, these are informational pieces of content that help your users view your business as an authority in your field. At Frankel Media Group, we’ll develop a list of articles that both help users in their search for what you offer as well as make you stand out among the competition. We’ll draft this content and get it on your site to help you stay relevant. 

Google My Business

For businesses serving their local markets, Google My Business is one of the most important tools out there. It provides basic information consumers need, such as your location, hours, phone number, website and directions to your physical location. It also provides helpful reviews from previous customers.  

Backend Needs

When you think of your website, you often think of the things you can see. But it’s the things you can’t see that also make a difference. For instance, every web page on your site has a title. Making sure this title matches what Google sees (the meta title) is extremely important. Making sure the page has a description (meta description) that tells Google and other search engines what it will find on that page is also crucial. We’ll ensure this, and other data like site schema, is continuously in good standing with search engines.

PPC Budget

When developing your PPC (pay-per-click) budget, keep in mind that it can go to several areas. As your digital marketing agency, we’ll work with you to optimize your budgets to ensure they’re going to the areas, keywords and type of ads that make the most sense, give you the most value, and drive the most conversions. 

Display Advertising

If your business has a lot of great visuals that help sell your products, display advertising is a great way to go. These are the advertisements you see on other websites that pair text with a great photo.

Text Ads

When you search for something on Google, it often returns results in a list that is comprised of just text. These are text ads. Oftentimes, the higher your budget and ad bids for certain keywords, the higher your ad ranks in this list. Being at the top of page 1 is crucial – many users don’t even bother scrolling past the first few, let alone clicking on page two or beyond. At Frankel Media Group, our experts will get you to the top of the first page. 

Frankel Media Group

As you think about your 2022 digital advertising budget, think about the areas in which you’d like to focus. Our team of digital marketers can help with one specific area or we can develop a plan that makes the most of each tactic. Since every business is unique, so is each plan we develop. We’ll understand your goals and make sure your marketing budget and our digital advertising strategy align with your vision every step of the way.  

At Frankel Media Group, we believe the right digital agency can make all the difference. That’s why we’ve got the right team and the right tools to help your business meet the goals and objectives you’ve set. From creating a strategy that works with your business goals to developing and positioning your business’s brand in the market, we work with everything from website design and social media marketing to SEO, remarketing, lead generation, email marketing, event development, public relations, graphic design and everything content, including video and photos, blog writing, and more. If this sounds like what you need, connect with us today. Let’s make big things happen.